Register for the Program

We appreciate your interest in joining the DAAC's Political Ads Program. Fees go towards icon licensing, use of our custom-made platform and administration.

Organization Type Licensing Fee
Single or multiple clients (agency, consultant, ad tech, advertiser, etc.) $500 annually

The licensing fee includes a dedicated account manager, on-boarding training for staff, and access to our icon serving platform. The platform offers self-reporting features, survey capabilities, and custom icon impression maps.

Monthly Impression Level CPM Rate
Monthly icon impressions

Volume discounts and an API are available for DSPs. Please contact us.

Advertisers should be in compliance with all applicable registration requirements of Elections Canada, or their provincial or territorial election act, in order to participate.

NOTE: The cost of participating in the DAAC’s Political Ads Program may be required to be included in the reporting of partisan advertising expenses and election advertising expense subject to spending limits, depending upon when the advertising appears.