Do you want to know who paid for the political ad you’re seeing?
Look for the purple icon.
The DAAC’s Political Ads Program is designed to increase transparency for political advertising online.
The Political Ads icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads they’re seeing.
The Political Ads Program works for federal and provincial election and by-election advertising. Political parties, candidates, and issue-based advertisers, and their agency partners or vendors, are encouraged to register to join the self-regulatory program to provide greater transparency to the public online.
Register to participate below.
Please join us for one of our upcoming live online webinars. It’s a great opportunity to ask questions with a DAAC representative.
The Political Ads Program components are discussed at length, including the in-ad transparency tool that is included as part of program participation.
The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of seven marketing and advertising trade associations. It is responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada, which has expanded to the political advertising sector (the Political Ads Program).
The DAAC offers a standardized way for political advertisers to inform users about who is delivering the ad to them through the Political Ads Program.