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TRUSTED ADVISORS CHAMPIONING A DYNAMIC MEDIA INDUSTRY.

The Canadian Media Directors’ Council is an association of Canadian media agencies that stand together to ensure a fair and progressive marketplace on behalf of our clients, agencies and partners. Our members, media agencies account for 98% of the total advertising investment that takes place every year in Canada.

Join us virtually, as we assemble influential industry leaders to discuss the way forward, guided by the CMDC's Canadian Media Manifesto.

The mission of the Canadian Media Manifesto is to help sustainably grow the Canadian media ecosystem that further supports the Canadian economy, fosters responsible media, and gives advertisers the opportunity to connect with diverse Canadian audiences.

Together, we and other industry leaders tackle the most pressing issues facing Canadian news and our media ecosystem: building back a stronger, better future for Canadian media.

See the full agenda here and join the conversation by securing your spot.

CMDC Canadian Media Manifesto

 

The Canadian Media Directors’ Council (CMDC) launched its Media Manifesto on September 28th. (World News Day) CMDC member agencies have pledged to invest intentionally in key media outlets to help sustainably grow the Canadian media ecosystem and protect trusted information sources.

“Our industry relies on a strong and diverse range of media outlets. They keep us informed, promote accountability, support our economic recovery and form the backbone of our national fabric,” said Shannon Lewis, President CMDC. “We are asking leaders to take a pledge as the start of our ‘Canadian Media Manifesto’ mission. Advertising is a critical driver of the Canadian economy. There has never been a better time to invest in Canadian media and we’re coming back stronger than ever.”

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Karine Courtemanche, CEO of PHD and Touché, Canada appointed CMDC Chair

Toronto, ON – January 17th, 2022 – The Canadian Media Directors’ Council (CMDC) announced today the appointment of Karine Courtemanche, CEO of PHD and Touché Canada, as Chair of the association’s board. Karine's appointment is effective immediately; she will serve for two years.

Recognized as an agent of change, Karine is a universally respected media executive with over 30 years of media agency experience. Her considerable strengths in strategic leadership and talent mentorship are bolstered by a diverse perspective on the Canadian marketplace.

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CMDC YA 2021 AWARDS

On Thursday, October 28th from 4-5 pm, CMDC Youth Ambassadors will be hosting the 2021 Impact Awards - a live-streamed awards event on Twitch. Originally launched in 2017, this year marks the 4th award show for the CMDC Youth Ambassadors Program. This year's theme is “Impact,” which was chosen to reflect what all our winners will have in common - commitment and passion for making a difference in our media community.

The output is an experience unlike any other. The Youth Ambassadors’ collaborated with top gaming experts to bring about a partnership with Twitch and Rumble Gaming, creating an immersive entertainment experience. Thank you to all the CMDC YA Partners.

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The Canadian Media Manifesto launches on World News Day.

CMDC launches the Canadian Media Manifesto on World News Day. CMDC member agencies have pledged to invest intentionally in key media outlets to help sustainably grow the Canadian media ecosystem and protect trusted information sources. “Our industry relies on a strong and diverse range of media outlets. They keep us informed, promote accountability, support our economic recovery and form the backbone of our national fabric,” said Shannon Lewis, President CMDC. “We are asking leaders to take a pledge as the start of our ‘Canadian Media Manifesto’ mission. Advertising is a critical driver of the Canadian economy. There has never been a better time to invest in Canadian media and we’re coming back stronger than ever.”

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Industry Response To Apple IOS.

This letter requests a meeting to address widespread questions and concerns around the changes Apple has decided to implement with recent updates to the iOS 14 operating system updates, without industry consultation.

Our organizations, signed below, represent hundreds of brands, agencies and digital media companies across Canada. Our collective members invest millions of dollars into the digital ecosystem each year, and as such wish to discuss our concerns with the changes.

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Today’s youth,
Tomorrow’s leaders.

YA is a unique, dynamic community that mentors and inspires the next generation of talent in the Canadian media industry.

The YA program is designed to inspire advance thinking, connection, collaboration and creativity.

 
 
 
 
 
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Annual LEADERSHIP Report

LEADERSHIP IN TIMES OF CHANGE.

A crisis is the ultimate test of leadership. How leaders navigate through these rough waters will define us for years to come.

In partnership with The Globe Media Group, CMDC released the largest Leadership Study: Pushing Forward Through Uncertainty, which surveyed over 200+ C-Suite leaders. This is a first-ever survey of Canadian media and marketing leaders exploring five key areas: leadership traits Canadian business executives believe are most critical to the future; the future of work; diversity, equity and inclusion (DEI); the commercial media outlook; and trust and partnerships.